McDonald's Corporate Responsibility &
American Muslims' Civic Responsibility
American Muslims: Demographics
- A younger, well-educated and affluent target market
- 25% larger family size than US average.
- 67% of adult American Muslims are younger than 40 years of age whereas
67% of the total adult American population is older than 40 years.
- 67% of American Muslims have a Bachelor's degree or higher versus 44%
of the general population.
- 33% of American Muslims hold an advanced degree as compared to 8.6%
in general population.
- 66% of American Muslim households annually earn over $50,000, 26% of American
Muslim households earn over $100,000/year; the U.S. average is $42,158 yearly
income.
(Zogby International, August 2000 and US Census Bureau, 2001, Statistical
Abstract of the U.S. 2001)
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