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McDonald's Corporate Responsibility &
American Muslims' Civic Responsibility

Consumer Advisory Board

• It is welcoming that McDonald's is appointing an advisory board. The following changes will make it work with greatest success for consumers as well as McDonald's.
• We respectfully request that the advisory board proposed in the settlement be modified in the following manner:
  • Two members from each of the following groups who are experts in their dietary practices as well as in the food and nutrition industry be included in the board: Muslims, Hindus, Jews, Vegetarians, and senior citizens. McDonald's can choose from a list of five persons given by each of these groups.
  • Two members nominated by the Consumer Union should also be a part of the advisory board.
  • The budget should be increased to $180,000 annually for three years to incorporate student interns during the summer.
  • The focus of the advisory board should be to address the dietary concerns of these groups.
  • Their findings should be made public including McDonald's response to it.
• 91% Muslims surveyed ask McDonald's to enhance the advisory board.
• We believe that such an advisory board will be a strong public relation tool for McDonald's while establishing a new corporate standard for consumer responsiveness.

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