1-800-432-4262
  News | Education | Halal & healthy | Parenting | Teens | Kids | Marriage | The Quran | Glossary 
Audio Video Computer Books Gifts & Things Games


Rate this Article

**OUT-OF-STOCK!!!
Prophets' Stories for Children [CD]

$12.95 $11.95
Buy Now


**Great for small children
Colors of Islam [Dawud Wharnsby]- (CD)

$12.95 $11.95
Buy Now


Journey to the Hereafter (8 Audio CD's) - Abdullah Hakim Quick

$29.95 $27.95
Buy Now

Controversy around Al-Safa's Halal continues

Muslim consumers have a right to know the following facts about the products produced by "Al-Safa" a Canada based company.

What is in a Name?

When you look at the name of the company, it reads "Al-Safa." When you look at the logo of the company, it has a mosque, minaret, and date trees. What a beautiful Islamic symbol! To further win the hearts of the Muslim consumer, Al-Safa has "Halal" written in Arabic on its packages.

Furthermore, when you call at the toll free number given on the green colored flier and ads, the recording at the other side starts, with "Assalam - Alaikum" . What a beautiful greeting! After the greeting, a female voice runs the menu. The first two names that she mentions are Muslim names. The other non-Muslim names follow these two Muslim names.

Behind the facade of this outward appearance, i.e., the name (Al-Safa), Islamic symbolism, Muslim names of personnel, etc., the fact is that Al-Safa is owned and operated by a non-Muslim. There is nothing wrong in having the company owned and operated by a non-Muslim. Muslims and non-Muslims routinely buy things produced by each others. Muslims buy Kosher products all the time because Quran allows Muslims to do that. Muslims are very open minded consumers. What is wrong is that the branding gives an impression of its Islamic identity.

Reciprocity between Halal and Kosher

Many Jewish Rabbi and Kosher meat producers approached Muslim Halal meat producers and asked if Muslims can buy the hind quarter of an animal slaughtered according to the Kosher standard (Jews do not consume the hind quarter even though the animal is slaughtered according to Kosher law). When they are replied asking if the Jewish community would buy the front quarter of an animal slaughtered according to the Halal/Zabiha standard; their answer was emphatically: No!

It seems to be a matter of trust and comfort level. Halal is the identity of Muslims and Kosher is the identity of the Jews. Let each group keep their respective identities protected and catered by their own people and businesses.

Halal /Zabiha Claim

Al-Safa was first under the Halal supervision of ISNA, Canada (Islamic Society of North America) for quite some time. ISNA, Canada withdrew its Halal certification in August, 1999. The reason given was Al-Safa and MGI (parent company of Al-Safa) have not been able to meet the standard required for ISNA, Canada's certification standard. Al-Safa, on the other hand, claimed that ISNA Canada would not certify the hand slaughtered poultry which was demanded by the Muslim consumers. It is really confusing. Why would ISNA Canada not certify the hand slaughtered poultry. The reasons given by either party were vague and confusing.

After dropping ISNA Canada, Al-Safa found another organization called IFANCA (Islamic Food and Nutrition Council of America) based in Chicago to authenticate its Halal/Zabiha claim.

ISNA Canada is located in the Toronto area where Al-Safa's products are manufactured in the vicinity plants. If ISNA Canada could not supervise the production, how can IFANCA based in Chicago supervise the production of various products sitting in Chicago. The claim of "Open door policy" by Al-Safa and the claim of "strict standards for Halal food processing and marketing" by IFANCA seems nothing more than a empty slogans. In practice it simply does not work. The verification is simply next to impossible. It is only "Taqwa" on the part of the manufacturer that can guarantee the Halal claim. It is a fact that even some of the Muslim Halal stores have failed this test of "Taqwa" across North America.

When the motive is profitability and not a commitment to Halal/Zabiha, regardless of whether it is a Muslim, Jew or any one else, the Halal claim cannot and must not be trusted.

Does it make a business Sense for the Muslim community?

There are an estimated six million Muslims in the North America. Halal/Zabiha is the food that they are all supposed to eat. Demand for Halal/ Zabiha food is growing rapidly. Up until now, local Halal/Zabiha stores owned and operated by Muslims were catering to the Halal/Zabiha demand of Muslim consumers. Now Al-Safa, a non-Muslim manufacturer has come up with a Halal line of products with a distribution network all over North America. Obviously his connections had helped him in getting these products in the American supermarkets across North America. For a Muslim producer, it is not at all possible.

The local Halal/Zabiha stores are happily carrying Al-Safa's nicely packaged Halal line of products. Muslim consumers are happy for the convenience of those products. Al-Safa's products have already captured the Muslim market and are now available both in American supermarkets and local Halal meat stores across North American continent.

Al-Safa started with cold cuts. It will soon get into Halal meat and Halal poultry. In fact, it has advertised for its bulk fresh poultry program (50 pound cases, gas flushed, hand slaughtered Zabiha). When those nicely packaged products will be available in American supermarkets, Muslim consumers will buy the Halal meat and poultry from the American supermarkets. Why would they spend hours waiting in local Muslim Halal meat stores? Evidently, this will dry out the local Muslim Halal meat and poultry stores. The Muslim owned Halal stores will then be wiped out and go out of business. The Muslim consumers will then be buying their Halal meat and poultry from American supermarkets. That will be the end of the Muslim producers of Halal meat and poultry. Muslim consumers will then be totally dependent on non-Muslim producers for their Halal meat/poultry supply.

What to do

It is halal for Muslims to buy Kosher meat, but we don't have to buy halal from non-Muslims as well. Jewish people should consider allowing Muslims to enter Kosher meat market if they want to capture halal meat market. We understand that it is a sensitive issue for Jews as well as Muslims. Therefore, let Muslims control halal as Jews control Kosher. Fair enough?

Let the Muslim consumers not be easy bait under the guise of convenience. Yes the packaging is alluring. Yes, the product is appealing; yes, the product could be Halal, although an element of doubt is there, but is it worth using it at the cost of Muslim identity and Muslim halal business? Beyond the simple issue of Halal and Zabiha, what is the Masleha and wisdom? Get the bigger picture. Think about it. An informed consumer is the best consumer.

The Halal cold cuts manufactured by local Muslims are available in the market. Buy from these local Muslim manufacturers and producers. Let Zabiha halal be a business by Muslims for Muslims.

Discuss with your Imams, leaders and most of all with common Muslims. The ummah of Prophet Muhammad (peace be upon him) can never become unanimous on error. The masses have exhibited more wisdom many times and saved the ummah from grave dangers. Every Muslim must think and make choices which would be beneficial to the Ummah in the long run.

Controversy around Al-Safa's Halal continues
Muslim Consumers of the non Muslim Halal Business
"Just Look at Those Hands!"

A Consumer Guide to Safe Handling and Preparation of Ground Meat and Ground Poultry
Food and Drug Safety
What Muslim Countries Are Eating?
5 Questions to Ask Your Halal Grocer
Halal Certification, The Local Picture
6 Things You Can Do To Support Muslim Business
7 Tips for Muslim Businesses
Halal and Haram in the Quran and Hadith
A Select Book list about Halal and Haram in Islam
Guidelines for Healthy Eating
List of Halal and Haram Food Ingredients
Halal-Haram Lists: Why They Do Not Work?
Is Kosher Halal
Recipes
Choose Diet of Many Grain Products, Veggies & Fruits
4 Big Reason to Choose Zabiha over Non Zabiha
It may be Zabiha, but is it Halal? Hormones etc
Zabiha or Non Zabiha: 3 Scholorly Opinion
Zabiha in US Prision
Terminology of Halal and Haram

Discuss Your thoughs in the Forum: HALAL & HEALTHY


Your Comments

Aimun , Shahab - wrote on 10/13/2011 1:32:27 AM
Rating: Rating

Comment: I woulkd just like ti clarify a few things to the readers of this article. Al Safa Foods is now integrated with Engro Foods Canada Ltd. and Engro Foods US, LLC which are both part of a large Pakistani conglomerate operating in various sectors including Foods, Energy, Fertilizers and Business Automation. Engro Foods is now a global organization with operations in South Asia, Middle East and North America, delighting consumers across regions. This new integration and certification by The Islamic Food and Nutrition Council of America (IFANCA -www.ifanca.org ) makes the products Halal i think. For more details please visit the website http://www.alsafahalal.com/about.html.


Muslim, Toronto - wrote on 8/1/2011 3:00:51 PM
Rating: Rating

Comment: Where is the article on "Zabiha Halal" i.e. Maple Lodge?


S. Padela, Braintree - wrote on 3/20/2011 8:36:56 PM
Rating: Rating

Comment: Thanks for such a great info! I will make sure to discuss with my muslim friends and in community. I think as a jewish company they might be interested for muslims to eat even Haram, so there duas are not granted. Who knows. I won't be feeling comfortable buyig alsafa now knowing this company is owen by Jews, even though my kids love their products.


Good guy, mississauga - wrote on 1/6/2011 9:19:53 PM
Rating: Rating

Comment: I really liked the info in this article. The earlier post that states the taste of the chicken is like vomit is right. it is b/c al safa uses MSM (mechanically separated meat). It is stated on the box of chicken nuggets that the meat is MSM b/c they have to declare it on the label. MSM is made by pressing the ribs of chicken in a machine to extract the meat and bone marrow . This meat and bone marrow mix is then used to make the chicken. This type of meat is the cheapest and worst tasting meat in the market. No wonder their nuggets taste like vomit.


Good guy, mississauga - wrote on 1/6/2011 9:19:27 PM
Rating: Rating

Comment: I really liked the info in this article. The earlier post that states the taste of the chicken is like vomit is right. it is b/c al safa uses MSM (mechanically separated meat). It is stated on the box of chicken nuggets that the meat is MSM b/c they have to declare it on the label. MSM is made by pressing the ribs of chicken in a machine to extract the meat and bone marrow . This meat and bone marrow mix is then used to make the chicken. This type of meat is the cheapest and worst tasting meat in the market. No wonder their nuggets taste like vomit.


Good guy, mississauga - wrote on 1/6/2011 9:18:29 PM
Rating: Rating

Comment: I really liked the info in this article. The earlier post that states the taste of the chicken is like vomit is right. it is b/c al safa uses MSM (mechanically separated meat). It is stated on the box of chicken nuggets that the meat is MSM b/c they have to declare it on the label. MSM is made by pressing the ribs of chicken in a machine to extract the meat and bone marrow . This meat and bone marrow mix is then used to make the chicken. This type of meat is the cheapest and worst tasting meat in the market. No wonder their nuggets taste like vomit.


Al Safa Hater, Berlin - wrote on 12/2/2010 3:17:52 PM
Rating: Rating

Comment: The real issue here is that the food is disgusting and should be boycotted as being unfit for parasitic consumption. Has anyone tried their chicken? It tastes like vomit and i convulsed after taking a bite of their hot dogs. The pizza is an abomination and a crime against nature. al safa food could be used to clear out an infested condemned building. I still wouldnt try using it to do that because the al safa food may just evolve into some evil intelligent being and take over the world.


Al Safa Hater, Berlin - wrote on 12/2/2010 3:17:25 PM
Rating: Rating

Comment: The real issue here is that the food is disgusting and should be boycotted as being unfit for parasitic consumption. Has anyone tried their chicken? It tastes like vomit and i convulsed after taking a bite of their hot dogs. The pizza is an abomination and a crime against nature. al safa food could be used to clear out an infested condemned building. I still wouldnt try using it to do that because the al safa food may just evolve into some evil intelligent being and take over the world.


Al Safa Hater, Berlin - wrote on 12/2/2010 3:16:59 PM
Rating: Rating

Comment: The real issue here is that the food is disgusting and should be boycotted as being unfit for parasitic consumption. Has anyone tried their chicken? It tastes like vomit and i convulsed after taking a bite of their hot dogs. The pizza is an abomination and a crime against nature. al safa food could be used to clear out an infested condemned building. I still wouldnt try using it to do that because the al safa food may just evolve into some evil intelligent being and take over the world.


Al Safa Hater, Berlin - wrote on 12/2/2010 3:16:28 PM
Rating: Rating

Comment: The real issue here is that the food is disgusting and should be boycotted as being unfit for parasitic consumption. Has anyone tried their chicken? It tastes like vomit and i convulsed after taking a bite of their hot dogs. The pizza is an abomination and a crime against nature. al safa food could be used to clear out an infested condemned building. I still wouldnt try using it to do that because the al safa food may just evolve into some evil intelligent being and take over the world.


More Comments


   
FREE Newsletter

Loaded with Valuable Deals & Content!

 Name:
 
 Email:
 
 Be the FIRST to receive: FRESH Perspectives, Helpful Tips & Exclusive Product Offers!

 Preferred mail format:
  auto-detect
  text  HTML
 
Search The Quran
YusufAli Pickthall
Surah Ayah
Something to Ask...
O Allah!
You are the Bestower of security and security comes from You; Blessed are You. O Possessor of glory and honour.
RadioIslam.com
  News | Education | Halal & healthy | Parenting | Teens | Kids | Marriage | The Quran | Glossary 
Copyright © 2014 Sound Vision Foundation, Inc. All rights reserved worldwide.
2701 W. Devon Ave., Chicago, IL. 60659, USA
Email: info@soundvision.com · Phone: 773-973-4200
Follow us on: Twitter - Facebook - YouTube
Last update: